In an interview with Canvas8, Thought Leader Taewoo Danny Kim breaks down the key differences between Korea and the West, touching on youth and industry trends and their impact on the wider Asian market.

In China, IKEA is a furniture-filled theme park where people are welcome to spend an entire day – even if they don’t buy anything. The Swedish furniture store has adapted to the nuances of Chinese shopping - but will it be successful?

Brands from around the world are keen to appeal to China's evolving middle market. But what do Chinese people want from foreign brands, and how do they choose between them? We spoke to marketing professor Lily Dong to find out.

Luxury brands have enjoyed a meteoric rise amongst the expanding Chinese middle class, but with anti-corruption laws dampening the spirits of conspicuous consumers, shopping habits are shifting dramatically.

“The most popular debate in China today,” writes columnist Kelly Yang, “is whether you're ‘dad enough’.” But what turned a reality TV show featuring cute kids and their hapless caretakers into such a hot topic in the world’s most populous country?

Asia's selfie obsession – especially amongst women – is more prominent than ever. In response, there's been an explosion of beautifying apps that automatically detect facial features, and enhance them according to Eastern beauty ideals.

As ethics and quality are prioritised over surface-level appeal more than ever before, HK Honey is perfectly positioned to cater to the increasingly environmentally-aware Chinese consumer.

Asia's growing economies are creating new opportunities, but how equal are they? How are labels used to categorise professional Asian women, and how can brands communicate with this powerful consumer demographic in a meaningful and relevant way?