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  • K-pop stars are leading Chinese women to aspire to Korean beauty ideals
  • K-pop stars are leading Chinese women to aspire to Korean beauty ideals
    Girls’ Generation (2014) ©
REPORT

Why is China obsessed with K-pop?

Korean entertainment and culture are seeing a strong revival in China. And it’s not only strengthening Korea’s economic influence and solidifying its position as Asia’s arbiter of culture, but transforming Chinese identity and consumer behaviour across the spectrum.