Conscientious consumption: the new Chinese foodie

As ethics and quality are prioritised over surface-level appeal more than ever before, HK Honey is perfectly positioned to cater to the increasingly environmentally-aware Chinese consumer.

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Scope

From showboating purchases to appreciating subtlety, the Chinese luxury shopper has undergone a stark transformation. At the same time, discerning foodies are growing bored of flashy foie gras, favouring locally and ethically sourced high-quality produce.