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  • Bringing women face to face with themselves
  • Bringing women face to face with themselves
    Dove (2013) ©
CASE STUDY

Shared emotion: Dove's social experiment hits a nerve

Half of teen girls have avoided activities because they feel bad about their looks. A new advert from Dove addresses low self-esteem, telling women “you are more beautiful than you think”.

Location United Kingdom

Scope
53% of teenage girls in the UK have avoided certain activities because they feel bad about their looks. Skincare brand Dove is out to tackle low female self-esteem with its new advert that tells women “you are more beautiful than you think”.

The negative impact of female representation has increased in the last 40 years, according to campaigner Jean Kilbourne; social media and the resulting dichotomy between the physical and virtual self means we have never been more image-conscious. Flagging up self-perception as an important issue, Dove's 'Real Woman Sketches' highlights the company's eagerness to emphasise its own ...

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