Why are US consumers downplaying luxury fashion?
26 Jul 2022
Why are US consumers downplaying luxury fashion?

Luxury fashion is having a new moment, featuring muted silhouettes and discreet labeling. Rooted in the yearning that Gen Zers and Yers have for simpler times, this shift is enabling a greener way to consume luxury. So, in this changing market, how can brands stay ahead of the curve?

Geri Corrigan

Geri Corrigan is a leading global luxury goods, fashion, and retail marketing expert, spokesperson, strategist, philanthropist, and influencer. With a distinguished corporate and consulting career in fashion, beauty, luxury, and health and wellness, she has been responsible for spearheading the successful execution of branding, marketing, and public relations campaigns for iconic brands including Brooks Brothers, Cartier, Elizabeth Arden, Lord + Taylor, and Saks Fifth Avenue.

Dr. Thomaï Serdari

Dr. Thomaï Serdari is associate professor of marketing and director of the Fashion & Luxury MBA at the Leonard N. Stern School of Business at New York University. She’s the editor of Luxury: History, Culture, Consumption and podcast host of Populuxe: Stories of Desire. She’s also an expert on luxury and actively studies, values, and reports on companies or funds that operate and invest within the luxury goods sector.

Lara Piras

Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.