A collaboration between Magnum and designer Iris Van Herpen resulted in an upcycled and elevated vegan dress for Paris Fashion Week. It demonstrated how cross-pollination across industries can help everyday brands align themselves with elusive qualities like aspirational luxury.

As fashion and consumer preferences evolve, brands are looking for innovative ways to target luxury customers. Auroboros, a digital-first fashion house, bridges the gaps between science, technology, and nature to offer inclusive and sustainable designs for digital audiences.

The pandemic highlighted the unsustainability and unethical practices of the fashion industry in India, leading many consumers to seek homegrown eco brands. Doodlage places zero-waste and upcycling at the core of its model, catering to a growing demand for secondhand clothing and one-of-a-kind style.

From mushroom-leather handbags to fruit-skin shoes, rising sustainability concerns have prompted a wave of material innovation in fashion. One concept collection, in particular, is pushing the boundaries of eco-fashion: it’s made with live algae that sequesters carbon from the atmosphere.