Why are Americans prioritizing utility in fashion?
19 May 2022
Why are Americans prioritizing utility in fashion?

The pandemic and climate change have shone a light on Americans’ fashion habits. Sustainability remains a key priority for consumers as they expect their clothes to last longer, be kind to the environment, and work harder for them. How are fashion brands evolving to cater to this new utility?

Isabel Slone

Isabel Slone is the former fashion features editor at FASHION magazine, and a journalist based in Toronto whose work has appeared in the New York Times, Harper’s Bazaar, and The Globe and Mail.

Jessica Richards

Jessica Richards is a trend forecaster based in New York and the founder of JMR Trend + Creative.

Josh Greenblatt

Josh Greenblatt is a writer and brand strategist based in Toronto. He is the former editor-in-chief of SHARP, a Canadian men’s magazine, and has bylines in Vogue, GQ, Dazed, Gawker, and more. He received his master’s degree in management of innovation from Goldsmiths, University of London, specializing in behavioural economics and marketing. Josh’s coursework involved real briefs from Flamingo and the UK government, and his thesis focused on the cultural resonance of the slow fashion movement among Gen Yers. After graduate school he worked in brand strategy and innovation agencies in London.