What’s driving Americans’ hype for luxury Swiss watches?
23 May 2022
What’s driving Americans’ hype for luxury Swiss watches?

Newly appreciated second-hand luxury watches, TikTok, and unexpected collaborations are creating an uptick in sales and hype within the luxury Swiss watch market. Gen Yers and Zers are even taking note this time. So what are brands like Rolex, Patek Phillip, and Omega doing so right?

Graham Wetzbarger

One of the world's leading experts in authenticated resale, Graham Wetzbarger's passion for luxury led him on an unprecedented career path. His unique experiences and insight keep him in high demand from analysts, resale platforms, and the media.

John Salvin

John Salvin has spent his career in the luxury watch industry, getting his start at Rolex where he worked for 15 years. During that time, John learned all aspects of the product and company, from service to sales to brand management. After Rolex, he furthered his experiences working with DeBeers, Hublot, and Omega in wholesale sales and retail operations. John is highly educated, with a master’s degree in history as well as certificates in management and e-commerce. As the luxury pre-owned watch category has blossomed, John's skills have been devoted to the proper sales and stewardship of high-brand pre-owned watches for the website MyGemma.

Lara Piras

Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.