As fears of a recession cause purse-strings to tighten, luxury brands are searching for new ways to reach audiences. Having long relied on the in-person experience, how are fine jewellery firms tackling this challenge? And what will HNWIs prioritise when buying high-end accessories post-pandemic?

As people look to build social currency on social platforms, watch brands are responding by leaning into less-than-subtle aesthetics. By using bold colours and adding nostalgia-inducing denim straps, luxury watch brands are hoping to tap the Instagram zeitgeist by choosing designs that pop.

Can luxury brands remain relevant in an ever-changing climate? Is slow fashion the future of luxury? How are Gen Zers revolutionising the meaning of luxe? In this part of the 2021 Expert Outlook, we speak to three experts about how people are rewriting the rules of luxury.

Tag Heuer has launched a range of connected watches that blend health-tracking tech with watchmaking heritage. Increasingly interested in monitoring their wellness, luxury consumers are looking for tech-infused pieces that can help them stay fit without scrimping on style and quality.