REPORT
12 Apr 2022
Why might social shopping thrive in the inflation era?

The rising cost of living is seeing many Americans cut down on unnecessary spending. But at times of heightened stress, many also indulge in shopping as a form of escapism. So, how can social shopping platforms simultaneously help people limit their expenses and engage in retail therapy?

Disha Daswaney is a global fashion and luxury expert, freelance trend forecaster, and lecturer. After having worked in publishing and trends in Europe and Asia for 11 years, she launched creative agency Konkrete to help develop business strategies.

Andrea Richeson is a New York-based consumer anthropologist who specialises in global youth culture trends. Her areas of focus include gaming and popular media, fashion, social media, P2P marketplaces, and fan communities. She is the founder of Youth Tribes.

Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.