The rising cost of living is seeing many Americans cut down on unnecessary spending. But at times of heightened stress, many also indulge in shopping as a form of escapism. So, how can social shopping platforms simultaneously help people limit their expenses and engage in retail therapy?
BNPL brands are taking steps to build all-in-one shopping apps to expand their reach among digital shoppers. From direct purchasing through to easy returns, new features could lure more shoppers seeking convenience and flexibility and help BNPL brands to shape the future of shopping.
Ahead of the 2021 holiday season, YouTube is launching a livestream event to position the platform as a shopping destination. Social media shopping has not taken off in the US as it has done in China, but YouTube’s celebrity-driven shopping event may be a sign that this is changing.
China may be returning to a state of ‘normality’ following COVID-19, but after spending months in lockdown, certain crisis-time consumer habits seem to be sticking around – one of the most visible being a mass shift to e-commerce. So, how do people want to browse and buy online post-pandemic?
The pandemic has definitely accelerated the adoption of online shopping, and social shopping is becoming more popular, where ease and social distancing can be combined with fun. Tapping in this shift in shopping behaviour in the run-up to Christmas is TikTok’s livestream shopping event.