Amid a time of isolation, people are hungry for interactive content, and live streaming - with its blend of entertainment and commerce - seems to tick a lot of boxes. And Nordstrom wants a slice of the action. The department store is launching a dedicated channel for live streaming shopping.

Crafting and promoting a strong personal brand is key to finding success as an influencer, but is this creative labour always a solo activity? Canvas8 spoke to Colten Meisner, researcher at Cornell University, about how livestreaming creates a unique interplay between fans and creators.

China may be returning to a state of ‘normality’ following COVID-19, but after spending months in lockdown, certain crisis-time consumer habits seem to be sticking around – one of the most visible being a mass shift to e-commerce. So, how do people want to browse and buy online post-pandemic?

Messaging, mostly an intimate and private form of communication, is being used by brands to connect with their consumers. As people spend more time on messaging apps than ever, c-commerce is set to grow in importance as a touchpoint between people and brands.