Is social shopping the future of e-commerce in China?
29 Jul 2020
Is social shopping the future of e-commerce in China?

China may be returning to a state of ‘normality’ following COVID-19, but after spending months in lockdown, certain crisis-time consumer habits seem to be sticking around – one of the most visible being a mass shift to e-commerce. So, how do people want to browse and buy online post-pandemic?

Jack Porteous

Jack Porteous is the client services director for Samarkand, a specialist e-commerce technology and logistics company with offices in London, Hong Kong, and Shanghai. It provides a gateway connecting Western brands and retailers with the Chinese e-commerce market.

Pearl Zhu

Pearl Zhu has eight years of comprehensive experience in brand partnership and marketing strategies in the media and retail industries across the UK, US, and China. She was the associate director of brand partnerships with CMC Inc., a leading media group in China, before joining the China-Britain Business Council.

Felicia Schwartz

Felicia Schwartz is a cultural insight specialist with 14 years of experience in the Greater China region. She has worked widely across consumer goods as well as retail, luxury, and technology. An advertising veteran, Felicia is passionate about people and what motivates them, hence a career in strategic planning and consumer insights. She has researched Chinese women, children, young adults, and men for clients like L'Oreal, Ferrero, Nestle, and Maserati, and delivered cultural business skills to the DIT, EDF Energy, and Jaguar Land Rover.