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Youth culture
Consumer anthropology
Popular culture
Video games
Social media
Fashion and Style
Media and Entertainment
Shopping
United States
United Kingdom
Japan
South Korea
Canada
Ireland
Gen Z (born 1997-2010)
Gen Y (born 1982-1996)
Gen Alpha (born 2011-present)
LocationNew York, United States
Local time
Macro ExpertAndrea Richeson

Consumer anthropologist specializing in global youth culture trends

Andrea Richeson is a New York-based consumer anthropologist who specialises in global youth culture trends. Her areas of focus include gaming and popular media, fashion, social media, P2P marketplaces, and fan communities. She is the founder of Youth Tribes.
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Why is Gen Z excited by loyalty schemes?
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Why might social shopping thrive in the inflation era?
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