BNPL brands build retail apps to woo digital shoppers
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Signal
Oct 19, 2021
BNPL brands build retail apps to woo digital shoppers

BNPL brands are taking steps to build all-in-one shopping apps to expand their reach among digital shoppers. From direct purchasing through to easy returns, new features could lure more shoppers seeking convenience and flexibility and help BNPL brands to shape the future of shopping.