How are Boomers experiencing digital leisure?
31 Jan 2022
How are Boomers experiencing digital leisure?

The physical restrictions imposed during the pandemic caused the digital divide between generations to close drastically as Boomers turned to tech in their droves. But how exactly have they been using digital tools to entertain themselves, connect with loved ones, and maintain their wellbeing?

Phill Hunt

Phill Hunt is the CEO of Mobikats and P360M, app developers working in the mobile, VR, and XR space with clients including Audi, Zoopla, Quilter Cheviot, and Mesmerise. He has been working in tech space since 1993. As part of the Founders Institute Program, he also mentors start-ups.

Dan Calladine

Dan Calladine is the head of media futures at Dentsu International, based in London. He has worked in media and marketing for over 25 years. Having been with Dentsu for over 15 years, he was the instigator of their popular annual trends report.

Jo Peters

Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.