Fully vaccinated and eager to make the most of their time and money after pandemic lockdowns, Boomers – the cash cow of the tourism industry – are set to re-emerge on the tourism scene in a big way. So, how can businesses in the industry cater to the needs and concerns of this cohort?
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Christopher Zigmont is the CEO and CFO of Grand Circle Corporation, whose family of companies includes Overseas Adventure Travel (OAT). Based in Boston, Massachusetts, OAT attracts mature travelers to its small-group, flexible itineraries.
Chris Heppner is the director of communications at Road Scholar. First launched in 1975 as Elderhostel, Road Scholar promotes lifelong learning with its lectures, tours, field trips, and pleasure-filled educational experiences.
Crystal Wilde is a journalist and content marketer who has been living and working in Asia for over 13 years. She writes on a wide range of topics – from business and tech to travel and culture to fashion and food – for some of the world’s biggest publications and brands.
