How do men want to evolve their beauty routines?
18 Jan 2022
How do men want to evolve their beauty routines?

Shifting notions of masculinity look set to transform the wellness and beauty market, with nail polish and concealer potentially joining shaving cream and deodorant in men's shopping baskets. But how can brands shape a more inclusive future for the sector rather than reinforcing old norms?

Patrick Boateng II

Patrick Boateng II is the CEO and founder of Ceylon by Anim Labs, a skincare brand scientifically developed for men of colour. Originally from Washington DC, he is a graduate of the GSD Urban Planning programme. Prior to founding Ceylon, he served as a US diplomat in Mainland China. Patrick is continually inspired by discovering innovation at the intersection of culture, health, technology, and desirability.

Jessica Punter

Jessica Punter is an independent fashion stylist and men’s grooming editor. Her career spans over two decades with GQ, Condé Nast, Bauer Media, and EMAP. She is an established stylist for high-profile celebrities and covers menswear, wellbeing, and beauty. She is also an associate lecturer of fashion and communications at the Condé Nast College of Fashion and Design.

Shabana Ebrahem

With over 15 years of experience mapping cultural shifts and trends, Shabana Ebrahem helps brands better contextualise contemporary lifestyle and wellbeing narratives. She's a trusted industry advisor, idea curator, practitioner, and educator, skilled in trend application, research, and cultural insight. Ebrahem has designed and led pivotal foresight and market intelligence projects for leading brands in the UK and globally across industries, including beauty, supplement health, consumer electronics, and retail – making her a go-to specialist for several leading companies.