How Latinx activism impacts purchasing choices
REPORT
22 Nov 2021
How Latinx activism impacts purchasing choices

From NGOs working to drive voter turnout to tech influencers reviewing the latest gadgets, Latinx Americans are engaging civically like never before, actively changing the consumer and political landscape. How can brands tap into this comprehensive network of young activists?

Dr. Laird Bergad

Dr. Laird Bergad is an American historian of Latin America and the Caribbean. He is currently a distinguished professor and founding director of the Center for Latin American, Caribbean, and Latino Studies at the City University of New York.

Dr. Louis DeSipio

Louis DeSipio is an associate professor in the Departments of Political Science and Chicano/Latino Studies at the University of California, Irvine. He is the author of Counting on the Latino Vote: Latinos as a New Electorate and a co-author of Making Americans/Remaking America: Immigration and Immigrant Policy.

Andres Zambrano Bravo

Andres Zambrano Bravo is a Berlin-based freelance journalist who loves to ask why. He loves puzzles and seeks answers to social phenomena and trends, helping researchers, companies, and artists to also find their voice along the way. When not annoying people with questions, you can find him spinning records in one of Berlin’s smoky venues.