What does the American Dream mean to Latinx Gen Y?
1 Mar 2021
What does the American Dream mean to Latinx Gen Y?

The number of Latinx-owned businesses in the US surged in the 2010s, with Gen Yers leading the charge to establish their version of the American Dream. Yet these entrepreneurs often face challenges that White-owned businesses do not. So, how can brands help make their aspirations a reality?

Stacie M. de Armas

Stacie M. de Armas is the vice president of strategic initiatives and consumer engagement and a public affairs leader within Nielsen’s Diversity and Inclusion practice. As a subject matter expert for the Latinx market, she works to elevate the understanding of the power and contributions of the Hispanic consumer across a variety of projects.

Dr. Marlene Orozco

Dr. Marlene Orozco is the lead research analyst with the Stanford Latino Entrepreneurship Initiative and a PhD candidate in sociology. She holds a BA from Stanford with honors and an Ed.M. in Education Policy and Management from Harvard. Her research interests include economic sociology, immigration, and social inequality and stratification.

Andres Zambrano Bravo

Andres Zambrano Bravo is a Berlin-based freelance journalist who loves to ask why. He loves puzzles and seeks answers to social phenomena and trends, helping researchers, companies, and artists to also find their voice along the way. When not annoying people with questions, you can find him spinning records in one of Berlin’s smoky venues.