Many parents have found juggling priorities during the pandemic a challenge, and while tech has helped balance work, childcare, and household duties, the combined strain has added up. What are the long-term implications of lockdown on parents, and how can brands respond?
Some Families is the UK’s first LGBTQ+ parenting podcast. With same-sex marriage and adoption on the rise, people are looking for content that celebrates shared experience and offers support. Brands that offer inclusive stories that focus on the LGBTQ+ parenting experience will resonate.
Due to the new reality of WFH during a pandemic and a growing desire for deeper connections with their kids, Gen Xers are redefining the concept of fatherhood. But while they’re pushing for change, representations remain outdated. So, how do Gen X men relate to traditional family structures?
During the pandemic, many of us have had no choice but to spend an abundance of time with family. Parents who’ve been around children 24/7 have struggled to find a moment of quality time with their partners, leading to a decline in intimacy that’s causing a strain on relationships.
Keeping track of kids, errands, and to-do lists is no easy task, so parents are turning to tech for a helping hand. With people increasingly approaching managing their household as they do workplace tasks, how are they leveraging productivity and organizational tools to streamline the everyday?