How has lockdown impacted British parents?
6 May 2021
How has lockdown impacted British parents?

Many parents have found juggling priorities during the pandemic a challenge, and while tech has helped balance work, childcare, and household duties, the combined strain has added up. What are the long-term implications of lockdown on parents, and how can brands respond?

Jasmine Kelland

Jasmine Kelland is a lecturer in human resource studies and leadership at the University of Plymouth. Dr Kelland's PhD thesis was on fathers and caregiving responsibilities.

Carol Murdoch

Carol Murdoch is a primary school teacher, founder of Love Outdoor Learning, and author. She has worked in education for over 15 years. Carol has supported over 15% of primary schools in Scotland and is gaining an international reputation for her work in helping teachers break down barriers and take learning outdoors. She has won numerous awards and accolades, including the Woman Who Achieves Award. She published her first book, Breaking into the Playground, in January 2022.

Oona Alexander

Oona Alexander is a parenting expert and mentor with 25 years of experience. Her guides to dealing with behavioural issues and raising a secure and happy family unit have been featured by HuffPost.

Emma Sheppard

Emma Sheppard is a journalist specialising in business, technology, family and social affairs. As well as Canvas8, her work has appeared in The Guardian, Wired, BBC Worldwide, The Independent and more.