Climate concerns are reshaping the ways that brands operate across sectors. In the auto industry, this has manifested in the adoption of hybrid and electric drivetrains – but how else can manufacturers tap into eco sentiments? And how are luxury brands making green machines more appealing?
Giles Chapman is a UK-based contributing writer and interviewer for newspapers, magazines, and websites. He is the author of some 40 published bestselling books on diverse car-related subjects, and works with publishers as an experienced and trusted consultant. He’s a regular broadcast contributor on BBC radio and TV channels, also called upon frequently as a ‘talking head’ for documentaries and entertainment shows.
Tamara Warren is the developer of Le Car, an online research platform for car buyers. She has written about cars for The New York Times, Car and Driver, Road and Track, Edmunds, Vibe, DUB, and Fortune. She served as transportation editor at The Verge and co-hosted a weekly live show titled Cheddar Rides.
Dr.Freddie Mason received his doctorate from the Royal College of Art in 2019, where he researched the history and futures of viscosity and viscous materiality. The fruits of this work formed a book, The Viscous: Slime, Stickiness, Fondling, Mixtures (New York: Punctum Books 2020). He regularly gives talks, teaches, writes and makes films on matters related and unrelated to his material specialisms. He is currently working on a new book about the history of texture in food and art.
Rolls-Royce is eyeing the ‘post-opulent’ generation with the new Ghost model, launched to coincide with its modern rebrand. With a consumer base that’s getting younger and younger, the heritage automotive brand is using the promise of high-quality luxury to court HWNI shoppers.
Why are cars playing a larger role in people’s social lives and leisure pursuits? What are the reasons behind the lockdown biking boom? How are urbanites’ transit needs shifting as city life slows down? And how are different modes of transport being adapted to maximise mental wellbeing?
The uptake of electric vehicles has boomed since they made their debut in the early 2010s. But with the price point of EVs and entrenched habits proving a barrier to usage, German start-up &Charge is using the loyalty scheme model to make climate change a frictionless part of daily life.
With luxury cars still in strong demand despite the pandemic, the 2020 Mercedes S-Class is placed to secure those buyers looking for the ultimate in luxury car travel. And by featuring electric engines on the option list, the brand hopes to woo the eco-conscious, too.