Rolls-Royce is eyeing the ‘post-opulent’ generation with the new Ghost model, launched to coincide with its modern rebrand. With a consumer base that’s getting younger and younger, the heritage automotive brand is using the promise of high-quality luxury to court HWNI shoppers.
There are some companies that stand at the forefront of their sectors due to their history of success – from Heinz’s tinned goods to Apple’s sleek gadgets. But to what extent does brand heritage influence buying decisions? Canvas8 polled 1,000 Britons and spoke to eight people to find out.
For luxury fashion brands that have long relied on their prestige and exclusivity to court new customers, change is afoot. As they face up to a pandemic-induced recession and young shoppers who are digitally-savvy and socially conscious, how are they adapting to earn and maintain loyalty?
With 68% of people globally projected to live in cities by 2050, transport networks are expected to struggle moving urbanites around safely and quickly. As congestion soars, some HNWIs are taking to the skies in ‘flying taxis’, but could they provide a viable solution to commuting woes?
With luxury cars still in strong demand despite the pandemic, the 2020 Mercedes S-Class is placed to secure those buyers looking for the ultimate in luxury car travel. And by featuring electric engines on the option list, the brand hopes to woo the eco-conscious, too.