There are some companies that stand at the forefront of their sectors due to their history of success – from Heinz’s tinned goods to Apple’s sleek gadgets. But to what extent does brand heritage influence buying decisions? Canvas8 polled 1,000 Britons and spoke to eight people to find out.
Ope Oduwole is a junior behavioral analyst at Canvas8. He has a BA from the University of Nottingham and leans on the inquisitive nature of his studies. With an avid interest in all things creative, if he’s not at a concert or poetry reading, he’s buried inside a book with a cup of green tea.
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As Britons increasingly look to limit their consumption of single-use plastic, they’re turning to plastic-free ways to stock their bathroom shelves, which means the once-maligned bar soap is making an unlikely comeback. With eco values on the brain, what does today’s solid soap shopper want?