Are Britons falling back in love with solid soap?
24 Feb 2020
Are Britons falling back in love with solid soap?

As Britons increasingly look to limit their consumption of single-use plastic, they’re turning to plastic-free ways to stock their bathroom shelves, which means the once-maligned bar soap is making an unlikely comeback. With eco values on the brain, what does today’s solid soap shopper want?

Michael Eggerton

ichael Eggerton is CEO of cosmetics company Brodie & Stone, which owns several brands, including T Zone and Natural World.

Nicole Higgins

A retail buyer with more than 20 years' experience in the health & beauty and fashion industries, Nicole Higgins advises brands on how to get their products into stores.

Sarah Drumm

Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.