As Britons increasingly look to limit their consumption of single-use plastic, they’re turning to plastic-free ways to stock their bathroom shelves, which means the once-maligned bar soap is making an unlikely comeback. With eco values on the brain, what does today’s solid soap shopper want?
ichael Eggerton is CEO of cosmetics company Brodie & Stone, which owns several brands, including T Zone and Natural World.
A retail buyer with more than 20 years' experience in the health & beauty and fashion industries, Nicole Higgins advises brands on how to get their products into stores.
Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.
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