Streetwear has long been a boys’ club that has ridiculed or misunderstood women’s involvement. But female aficionados from Gens Y and Z are forming physical and digital groups to ensure their voices are heard. How is a sense of community shifting the gender balance within this subculture?

Considered the most disruptive force to come into collision with the clothing industry this century, streetwear – and hype culture – has transformed fashion. With established brands now vying for a piece of the streetwear community, how has this sub-culture influenced modern fashion?

From sought-after brands like Vetements and Supreme to the burgeoning resale market, streetwear has never been so en vogue. Using a Top Gear-like format, PAQ is a YouTube series that offers an authoritative voice on youth fashion and culture for style-conscious members of Gens Y and Z.

‘Casual culture’ may once have been associated with the unsavoury side of football fandom, but big-name brands that previously would have nothing to do with the movement are now wanting a piece of the action. Why are both shoppers and luxury labels buying back into this cultural phenomenon?