While one might imagine later life as a time of loneliness and declining health, research suggests that old age is accompanied by wealth and happiness. Canvas8 sat down with 20 British Boomers and Seniors to explore their attitudes to ageing, and to find out the best thing about getting older.
As people increasingly value products that not only prevent ill health, but also promote happier lifestyles, the global wellness industry has grown to be worth $3.4 trillion. Canvas8 spoke with consumer psychologist and brand consultant Dr. Paul Marsden to find out how brands are selling happiness.
People become more physically and mentally vulnerable as they grow older – but they don’t want to be treated as such. How can technology be used to help make seniors’ lives easier and more sociable, enabling them to stay independent while bringing comfort to their relatives and carers?
Britain is getting older; the population of over-85s is set to increase 18% between 2015 and 2020. But it’s incorrect to pigeonhole seniors as inactive and content with a weekly game of bingo. From online dating to exercising to travelling, how are hobbies helping seniors feel young again?
Loneliness is a growing problem among the elderly – so wouldn’t living with friends make old age more enjoyable? OWCH – the Older Women’s Co-Housing group – is the first female-only scheme for over-50s in the UK, aiming to provide companionship and support for girls in their golden years.