Childfree in India: redefining womanhood
13 Feb 2017
Childfree in India: redefining womanhood

Despite Indian society and families placing great pressure on women to have kids, a growing number are choosing to be childfree. And as many of them have successful careers, discerning tastes and high spending power, brands can no longer afford to ignore this powerful group.

Rebecca Bundhun

Rebecca Bundhun is a journalist based in Mumbai. She writes for publications including The International New York Times and The National, mainly about issues relating to economics and business in India.