India

India has a ghost mall problem, but omnichannel retailing might be the answer, especially among experienced and value-seeking Tier-2 city residents. What can brands do to connect to this growing market, and what does it say about what Indians are looking for when they shop IRL?

From fine to bridge jewellery, luxury brand Amrapali Jewels knows how to tap the Indian aesthetic. As the affluent demographic in India grows, the brand is widening its luxury net to cater to both the burgeoning middle class looking for light, daily wear and the traditional ultra-wealthy who spend on weddings.

Indians are becoming eco-conscious and more discerning about brands’ efforts to protect the environment. To meet their growing demand for eco-friendly alternatives, design company YLEM creates decorations, notebooks, and footwear from agricultural waste like eggshells, feathers, and palm leaves.