Asia is notoriously home to some of the most active and beauty-conscious elderly people in the world; from Japanese retirees climbing Mount Everest to millions of Chinese seniors dancing in city squares. What can be learnt from fusing tradition and health to reach Asia's 'bright old things'?
Women over 45 account for 41% of spending on cosmetics and toiletries. For these women, beauty is an investment, and they are prepared to pay for it. But the majority of products fail to target the issues women face as they grow older. So just what are beauty brands missing?
More than 25% of the Japanese population is over the age of 65. With a low birthrate and increasing life expectancy, that figure is only set to increase. Japan is renowned for its respectful and traditionally regimented attitudes towards seniors, but what does it really mean to be ageing now, in the world’s oldest population?
While the immediate future is unlikely to yield AI pseudo-human carers, the notion of robots aiding the elderly is closer than ever. All over the world – especially in Japan, where more than a quarter of the population is over 65 – technology and healthcare are starting to overlap.
Asia's selfie obsession – especially amongst women – is more prominent than ever. In response, there's been an explosion of beautifying apps that automatically detect facial features, and enhance them according to Eastern beauty ideals.