REPORT
Nov 11, 2014
Why beauty for Boomers isn’t about anti-ageing

Women over 45 account for 41% of spending on cosmetics and toiletries. For these women, beauty is an investment, and they are prepared to pay for it. But the majority of products fail to target the issues women face as they grow older. So just what are beauty brands missing?

Interested in Canvas8?Try us on a trial basis