What does it feel like to grow old? Professor Philip Tew and Nick Hubble asked over 300 seniors to document their experiences. The findings shed new light on this untapped, misunderstood demographic, overturning assumptions about who seniors really are.

Keen to relearn the 'make do and mend' mentality of days gone by, recession-hit consumers are turning to The Amazings, a social venture that sees the over-50s get paid to pass on their wisdom, skills and experience to the generations below.

While people aged over 65 have become the fastest-growing demographic on social media, few brands have made the leap to properly try to engage them. Ally Bank is tapping this opportunity with a 'see what sticks' approach that runs across YouTube, Twitter and more.

Like many other developed nations, France’s workers aren’t adequately prepared for retirement. Futureo thinks it has the answer - a credit card which pays money into a savings account every time you use it.

A third of the 10,000 Boomers turning 65 each day are entering retirement single. The thought of being shipped off to live in a retirement home is unthinkable for many – but The Golden Girls Network offers house sharing for older single women who are still young at heart.

More than a quarter of British companies are set up by people aged 50-65 – with a higher success rate than any of their younger counterparts. But why are so many older 50s taking on challenges and starting new careers, when their parents rejoiced at the thought of retirement?

Single women in their fifties are defying stereotypes by travelling, dating and starting their own businesses. This presents opportunities for products, services and brands ready to tap into the demographic's new-found sense of adventure.

Providing employment for older women while offering simple, wholesome food for locals, comfort-food café NANA is part of a growing trend of social enterprises that are reclaiming the feel-good collaborative ethic of past generations.