Lore Oxford is a cultural theorist and strategist. She's also the author of Substack column 'Why tho?', where she writes about internet culture and the adoption of Web3.

Gen Y (born 1982-1996)

Eastern Europe

France

Germany

Italy

Portugal

United Kingdom

Global

Home and Relationships

Money

Careers

Behavioural Sciences

'Girls', HBO

'20 something manifesto: quarter-lifers speak out about who they are, what they want and how to get it', Christine Hassler

'Emerging adulthood: the winding road from the late teens through the twenties', Jeffrey Jensen Arnett

'When will my grown up kid grow up?', Jeffrey Jensen Arnett

'What Is It About 20-Somethings?', The New York Times

4 hours a week', Toronto Star (February 2013)22. 'Is homeownership dead for 20-somethings?', Investor Place (September 2012)23. 'The price 20-somethings pay to live in the city', The New York Times (November 2010)24. 'Digital cloud devours our books, CDs, DVDs, photos', USA Today (March 2012)25. 'Netflix knew that DVDs were dead', The Motley Fool

'More women putting off starting a family as average age of having a baby climbs to 29', Mail Online

'The revolution in England's universities 1980-2000', Cultural Studies Study Group

'Number of students going on to higher education almost reaches 50%', The Guardian

'Graduate pay set to fall to lowest since 2003', The Telegraph

'Boomerang kids: nothing wrong with living at home', CNN Money

'The real reasons Millennials are rejecting homeownership', MainStreet

'Tight budgets don't mean Millennials won't pony up for iPhones and Chipotle', Forbes

'Strapped for cash Millennials still spend on certain items', RBM Technologies

'The new status symbol', Philstar

'Millennials tend to rely on mobile devices for banking', xAD

'Millennials embrace mobile banking', Business Weekly

'How Millennials are redefining their careers as hustlers', Forbes

'How “Breaking Bad” made millennials watch live TV', Salon

'Netflix beats analyst estimates, with 29.2 million US subscribers and $1 billion in Q1 revenue', TechCrunch

'Netflix users stream on average 6.4 hours a week', Toronto Star

'Is homeownership dead for 20-somethings?', Investor Place

'The price 20-somethings pay to live in the city', The New York Times

'Digital cloud devours our books, CDs, DVDs, photos', USA Today

'Netflix knew that DVDs were dead', The Motley Fool

'Thanks to PayPal and marketplace growth, eBay's Q1 2013 revenue up 14%  to $3.7 billion, net income up 19%', TechCrunch

'Meg Jay: Why 30 is not the new 20', TED

'Millennials like variety in alcoholic beverages', SmartBrief

'Generation Y like value, variety in dining out', NACS Online

'Engaging the millennial learner', American Psychological Association

'Abta 2012: young people travelling more, despite economic gloom', Travel Trade Gazette

'Trying new things', Psychology Today

'Why don't young Americans buy cars?', The Atlantic

'Average age of US gamers now 30', GameSpot

'Fear of commitment, economy drive Generation Y shopping patterns', US News and World Report

'Ten quotes on emotional baggage', Carrie On Baggage

'People in 60s now make more journeys than 20-somethings, study finds', Wales Online

Sidestepping conventional cornerstones of adulthood like a stable job or homeownership, 20-somethings are eager to explore who they want to be and evade responsibility for a while. But how do you figure out a generation that can't keep still?

Adulthood: a big commitment