How Yours Truly personalises Germans’ natural hair goals
case study·
3 Jul 2024
Yours Truly is championing customisation in hair care with the help of digital questionnaires and one-to-ones with experts. It’s facilitating a much-needed change in how people look after their locks, offering a thoughtful, transparent approach that caters to Germans’ beauty needs.
German newspaper wins a Grand Prix for emotive campaign
signal·
24 Jun 2024
Frankfurter Allgemeine Zeitung has taken home the Industry Craft Grand Prix at Cannes Lions for its 100th edition featuring holocaust survivor Margot Friedländer at the Holocaust Memorial in Berlin. As harrowing crises play out globally, people are looking for empathy and integrity.
Cost-savvy commuters are turning to motorbike rentals
signal·
24 Jun 2024
Motorbike rentals are surging in popularity across the globe thanks to favourable cost-efficiency and convenience in the context of both regular commuting and leisurely road trip transport. Changing spending habits are resulting in changing relationships with transport and automotive ownership.
What do Germans want from luxury long-haul holidays?
report·
19 Jun 2024
As the travel market improves post-COVID, German luxury travellers want more from their long-haul trips, keen to immerse themselves in local cultures on eco-friendly holidays. Meanwhile, younger, affluent travellers are seeking multi-centre options in unexplored destinations.
Germany is known for its iconic streetwear labels, with adidas and Puma leveraging collaborations with Bad Bunny and Rihanna to reach global audiences. Today, the vibe of German streetwear is shifting, celebrating local hip-hop and rap talent and hedonism – but also sustainability.
Faircado makes searching for pre-loved items easier
signal·
5 Jun 2024
Berlin-based start-up Faircado has developed a browser extension that allows users to find and buy pre-owned alternatives to products they're looking for online. As the climate emergency stays at the forefront of many people's minds, they're increasingly keen to engage with quality second-hand goods.