Examining what it’s like to live, work, and play in Germany, our experts guide you through the nuances that define its culture.
The global housing crisis is worsening, and in Germany, construction projects for homes are being cancelled at staggering rates, adding further complication to the issue. In response, COBOD and PERI have teamed up to produce affordable and quick-to-build 3D-printed apartment buildings.
As the second-largest consumer of pink wine globally, the German market holds significant importance for rosé wine brands. With evolving consumer habits, how can businesses effectively seize the opportunities in this growing market as people opt for lighter drink offerings?
For many queer people, fertility treatments and reproductive support is either costly, non-existent, or full of logistical hurdles. Vruit aims to make the insemination process easier by doubling as a sex toy that makes the reproduction process more intimate while giving autonomy to users.
People’s perceptions of productivity have shifted. Capacities is a cloud-first platform that has captivated personal knowledge management users due to its structure, user interface, and interconnectivity, fulfilling a growing desire to optimise workflows and upskill all within the same space.
German pizza brand Milano Vice works with professional kitchens to prepare and deliver pizzas directly to people’s homes, offering a novel concept for digital food delivery services – and one that is appealing to Gen Y and Z. What are the key learnings from its innovative approach to food delivery?
Consumer interest in low- and no-alcohol beer and wine is on the rise in Germany – but who and what is driving this shift? As a nation with a renowned drinking culture, what opportunities could there be for brands as the ‘de-alcoholisation’ trend takes off across generations and demographics?
In Germany, men's uptake of vegan diets is considerably lower than women's. To increase adoption, 'vegan bro' influencers have curated impressive physiques to show how masculinity and veganism can co-exist. But with changing notions of masculinity, the aesthetic is losing its relevance.
East German cola brand Vita Cola made record sales in 2022, establishing itself as a homegrown label that continues to grow in popularity in the hearts and minds of German consumers. What does the company’s success say about how a brand can successfully modernise for new audiences?
Beauty brands are selling out to global conglomerates, yet independently-owned German beauty powerhouse Dr. Hauschka refuses to sell. The skincare brand is drawing on its history, heritage, and authority to disrupt the beauty sector, using the greatest power of all – authenticity.
A lawsuit against Namilia’s reimagined Birkin bags as couture apparel for Berlin Fashion Week has led to widespread criticism against Hermés. Instead of litigious stifling, collaboration can help heritage brands engage Gen Z by feeling current and promoting innovation within the fashion industry.