Fear of God, a luxury fashion label that taps streetwear style, has tripled its sales since 2020. As the brand gears up for its next chapter, it’s confronting a change in attitudes among high-end consumers, who are seeking more than just sumptuous staples to wear in the comfort of their homes.
Streetwear fashion encompasses different subcultures, trends, and influences, with its rise in popularity fueled by the product-churning fashion sector and people’s demand for newness. As Gen Zers move streetwear towards being hype-based and exclusive, how is this impacting the wider fashion space?
Sales of men’s suits plummeted during the pandemic as working from home became the norm. With the return of formal social occasions – most notably weddings – and people tiring of dress-down loungewear, how is this traditional pillar of menswear being reimagined for shifting tastes and expectations?
Fashion app Lyst released its quarterly rankings, finding that half of the most popular products were luxury flat-soled shoes. High heels and other sartorial staples are being pushed aside, highlighting the growing desire for the convergence of comfort, indulgence, and luxury.
Luxury fashion is having a new moment, featuring muted silhouettes and discreet labeling. Rooted in the yearning that Gen Zers and Yers have for simpler times, this shift is enabling a greener way to consume luxury. So, in this changing market, how can brands stay ahead of the curve?