With a series of high-fashion partnerships, UGGs exemplifies the pandemic-era pivot. As people settle deep into comfort wear in lockdown, UGGs is getting a reboot with an approach that shows how a brand can shift from everyday essential to cult item with a few considered collaborations.

Furry and foamy, the Crocs ‘Cozzzy’ line is designed to deliver next-level cosiness. Facing uncertainty amid multiple crises, people are deriving pleasure from their immediate surroundings, which is subsequently fuelling the 'comfort economy' in the form of relaxed apparel and homewares.

Satiating the desire for nostalgic fashion and casual comfort, Kohl’s has partnered with Levi’s to resurrect the latter’s SilverTab line, which was originally popular in the ‘90s thanks to its loose and baggy cuts. The collection allows Gen Zers to create authentic and fauxstalgia-fueled ‘fits.

As people re-evaluated the world around them during the pandemic, their values relating to fashion changed in turn. Canvas8 spoke to eight Britons to understand the connection between fashion and identity and to explore the role that digital plays in pairing values with style.