Shoppers are looking to their favourite brands to provide immersive, in-person experiences post-pandemic. But how do companies reset their retail strategy without damaging brand identity? Gucci Circolo Shoreditch delivers an experiential retail space offering a fresh insight into house codes.
Technology has become central to shopping as COVID-19 has led people to seek out touch-free experiences. But how will augmented reality fit into the future retail landscape? How can it bridge the gap between e-commerce and brick-and-mortar to deliver convenience, safety, and a personal touch?
COVID-19 has led to an uplift in e-commerce, and customers are planning to keep much of their shopping online way beyond the pandemic’s end. Canvas8 spoke to brand expert Mark Pilkington, author of Retail Recovery, about the role bricks and mortar stores will play for consumers in the future.
After nearing total collapse in 2020, department store chain Macy’s has experienced a remarkable comeback, reporting sales that surpassed expectations in the second quarter of 2021. What’s behind the company’s sudden recovery, and what can be gleaned from adjusting to a new retail landscape?
As the lines between fashion, entertainment, and digital self-expression continue to blur, retail giant Selfridges' immersive offering of both physical and digital retail is tapping into consumers' desire to explore their identity across their physical and digital lives.