After nearing total collapse in 2020, department store chain Macy’s has experienced a remarkable comeback, reporting sales that surpassed expectations in the second quarter of 2021. What’s behind the company’s sudden recovery, and what can be gleaned from adjusting to a new retail landscape?
Technology has become central to shopping as COVID-19 has led people to seek out touch-free experiences. But how will augmented reality fit into the future retail landscape? How can it bridge the gap between e-commerce and brick-and-mortar to deliver convenience, safety, and a personal touch?
The closure of non-essential retail due to COVID-19 saw shopping become a mostly digital affair for many Britons. Yet while the future of the high street may be in jeopardy, people remain eager to connect with brands. How can pop-up experiences fulfil this desire in the post-pandemic landscape?
The COVID-19 crisis forced many Americans to reconsider their budgets and environmental impact, leading some to embrace the resale market – a penchant that looks set to outlive the pandemic for many Gen Yers. So, how can brands facilitate and reap the benefits of second-hand purchasing?
As people seek more interactive experiences in-store, and with a greater normalisation of e-commerce, Swiss watchmaker Hublot is blending luxury with gaming to win over wealthy Singaporeans, creating a gaming ‘universe’ to explore in its retail spaces.