As influencers sample and promote physical fashion digitally, fashion brands are collaborating with them to bolster 3D-rendered designs. As more people are exposed to virtual fashion, influencers' digital sampling could mean fashion brands would no longer need to give away clothes for free.

At a time when most fashion brands are getting ready to announce their pre-fall lines, Balenciaga is showing its AW21 collection inside a video game called Afterworld. With people spending more time gaming, fashion houses are venturing into virtual worlds to capture a highly engaged audience.

Ever since Pierpaolo Piccioli became Valentino’s sole creative director, the brand has recreated a narrative of desire and glamour, once associated with couture. But as the post-pandemic world steers towards digital, why is it important for brands such as Valentino to preserve this dream?

AR filters on social media have become the most widespread form of AR technology, and are being primarily used by Gen Zers getting creative with their appearance and identities. What can the use of these filters tell us about how technology changes the ways we form identities and relate to others?