Technology has become central to shopping as COVID-19 has led people to seek out touch-free experiences. But how will augmented reality fit into the future retail landscape? How can it bridge the gap between e-commerce and brick-and-mortar to deliver convenience, safety, and a personal touch?
As Americans become more socially and politically engaged, they want to support brands that share their values. Progressive Shopper clues online shoppers into a brand’s political affiliations, offering liberal Americans a chance to put their money where their mouth is.
Combining hypebeasts’ fandom of limited-edition drops and owning pair upon pair of coveted sneakers with accessibility and affordability, the AR-style Aglet app is letting the sneaker-obsessed get in-app versions of the shoes they love and crave without actually having to buy them.
The social media era has made it easy to discover skincare products, yet while influencers and media outlets champion various high-priced and hard-to-find items, a growing number of TikTok users are turning to their local drugstore. Why are ‘skintellectuals’ snapping everyman brands?
A real-life ‘Gossip Girl’ is ‘spilling the tea’ on celebrities with the help of its 430K+ followers. Born out of lockdown boredom, the @Deuxmoi Instagram account is offering a distraction from the seriousness of 2020, appealing to our base desire to get the scoop, even in the midst of a pandemic.