How is AR changing retail experiences?
19 Jan 2021
How is AR changing retail experiences?

Technology has become central to shopping as COVID-19 has led people to seek out touch-free experiences. But how will augmented reality fit into the future retail landscape? How can it bridge the gap between e-commerce and brick-and-mortar to deliver convenience, safety, and a personal touch?

Dr. Federica Caboni

Dr. Federica Caboni is an assistant professor of economic and business science at the Università Degli Studi di Cagliari and the author of ‘The Use of Digital Technology to Reshape the Retail Store’. Her research focuses mainly on the analysis and application of digital technologies to support and develop urban retailing.

Dr. Rosy Boardman

Dr. Rosy Boardman is a lecturer in fashion business at the University of Manchester. Her research focuses on digital strategy and innovation in the retail industry, particularly how new technologies can be used to improve the consumer experience and customer journey, focusing on consumer behavior in relation to e-commerce, m0commerce, social commerce, and both web and physical store design.

Ali Awad

Ali Awad is a writer and music producer based in Toronto. Having worked in studios across the UK and Canada, Ali is interested in both the sensory and cultural aspects of music.