Feelings of shame around debt and a lack of engagement from traditional institutions have long hindered financial discussions among women. Gen Y ‘finfluencers’ are changing this status quo, using their social media savvy and relatability to improve their followers’ relationships with money.

The financial inequalities faced by women in America aren’t limited to a pay gap. Traditional gender expectations and a lack of tailored services mean that they’re also less prepared for retirement than men. So, how can women be encouraged to build a nest egg as they move through life?

The pandemic is the rainy day that your parents told you to save for, but many have no savings to rely on – especially those who have been historically underserved by banks. Enter Esusu: an app aiming to help immigrants and marginalized groups achieve economic prosperity.

American fintech start-up Step is offering teens an all-in-one banking solution that's fit for the cashless era. With young people’s knowledge of money management – and resources to help them get up to speed – lacking, brands can lend a hand to educate and empower them.