Women often shy away from highlighting their achievements and value at work. But considering they’re positively impacted by another woman’s success, how can brands, platforms, and an inclusive approach help women get comfortable sharing their success and inspire them to claim their worth?

The soccer mom cliché couldn’t feel more dated. These days, American moms are more likely to be breadwinners than pitchside cheerleaders. But a new era for moms doesn’t mean businesses have adapted, so they’re making new realities instead. How are moms taking control – and are brands keeping up?

Women are often let down by the finance industry, from patronising campaigns to intimidating institutions. Online toolkit SmartPurse provides jargon-free financial information, a chance to network with other women on and offline, and a database for finding a financial adviser or coach.

The online-only Ally Bank has introduced new features to encourage Americans to change their attitudes towards saving and make it easier to achieve savings goals. As such, Ally Bank has brought financial psychology on saving habits, technology, and traditional banking together with new saving tools.