Kellogg’s is cutting the amount of sugar in some of its children’s cereals – and stopping marketing other cereals altogether – after coming under pressure from health officials. With a third of UK children now classed as obese, brands are actively looking to produce healthier alternatives.

Gender equality is steadily improving in Saudi Arabia, but it's yet to impact sport – 73% of women in the country are physically inactive. Looking to challenge this status quo, Pepsi's latest advert for the region showcases successful female athletes, and encourages women to get exercising.

The 2012 London Olympics may have brought glitz and glamour to sport in the UK, fuelling mass public support for athletes, but their impact on participation among everyday Britons has been limited. Can Virgin Sport inspire people to get active with social events that feel like music festivals?

How is technology changing people’s approach to wellbeing? What will be the role of doctors in the future? And how is medicine being personalised? In this part of the 2018 Expert Outlook series, we speak to three experts about the ways in which our relationship with health will evolve.