Playing footy, making dens and running around; deregulated sports were once at the heart of children’s day-to-day activities. But Generation Z has grown up in a digital playground. Can technology be used to put an element of spontaneity back into playtime?

France hosted more than 1,600 festivals in 2014, including some of Europe’s most iconic gatherings. But as attendees are served the same predictable line-ups and experiences, big events are losing appeal. What’s the allure of niche festivals and how can brands tap into these intimate occasions?

For many British women, the words ‘goal attack’ are enough to send a shiver their spine, recalling the borderline traumatic PE lessons of their teens. But the British government is on a mission to change that, pledging nearly £17 million to help get women back on the netball court.

For the Gen Xers and Boomers who are hitting the inevitable dip in happiness that comes with middle age, sports cars and sex with secretaries simply aren’t cutting it. Instead, the middle-aged middle-classes are taking up triathlons, and it’s seen Ironman flourish into a $650 million brand.