Whether they’re competing at the Olympics or asserting the case for modesty in Playboy, a growing collective of Muslim fashionistas, feminists, eco-warriors and sisters in sport are challenging old rules. In the first of a two-part report, we examine how influencers are changing the face of Islam.

The halal lifestyle market has been steadily evolving, moving beyond its traditional remit of food and finance, and into the worlds of fashion, cosmetics, dating and intimacy. In the second of a two-part report, we look at how brands are navigating these sectors with Muslims in mind.

Despite Indian society and families placing great pressure on women to have kids, a growing number are choosing to be childfree. And as many of them have successful careers, discerning tastes and high spending power, brands can no longer afford to ignore this powerful group.

Middle Eastern tourists spent £888 million in London in 2014, leading many luxury retailers to offer VIP treatment around Ramadan, including Arabic speaking concierges and chauffeurs. What’s this group’s ideal shopping experience? And how can brands target consumers that already have it all?