The all-consuming popularity of mobile platforms like Instagram and Snapchat among teens hints that the World Wide Web may be in fast decline. In an effort to connect with these app-happy Gen Zers, media brand Obsessee is ditching the dot-com and publishing directly to social channels.
The Shade Room is the first celebrity news tabloid to launch as an Instagram account – a fitting platform for a generation seeking content that's 24/7, on-the-go, highly visual and bottom-up. It's celebrity gossip done by, and for, Gens Y and Z, targeted specifically at young, black audiences.
A new generation of Latino Gen Yers want lifestyle content that reflects who they are and how they live. Spanish-language broadcaster Univision is now looking to provide them with exactly that, launching The Flama to empower the Hispanic community and challenge cultural stereotypes.
With 41% of teens ‘addicted’ to their phones, mobile-first media is the new norm. Wishbone is a this-or-that voting app that blends lightweight entertainment with user-generated content to encourage Gen Zers to give their opinions on everything from their worst fears to their favourite foods.
Did YouTube kill the Hollywood star? In the second installment of this two-parter, we look at why Gen Z value the talents and opinions of their digital peers, what services they are flocking to and how a shift towards user generated content will affect the future of media production and distribution.