The Shade Room: celebrity gossip for Gens Y and ZThe Shade Room is the first celebrity news tabloid to launch as an Instagram account – a fitting platform for a generation seeking content that's 24/7, on-the-go, highly visual and bottom-up. It's celebrity gossip done by, and for, Gens Y and Z, targeted specifically at young, black audiences.
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Americans have long shown that they’re relentless in their desire to get access to the skeletons in stars' closets, whether through tabloid magazines like People and US Weekly, gossip blogs – see Perez Hilton and Gawker – or celebrity news websites like TMZ and E! Online.