The Shade Room: celebrity gossip for Gens Y and ZThe Shade Room is the first celebrity news tabloid to launch as an Instagram account – a fitting platform for a generation seeking content that's 24/7, on-the-go, highly visual and bottom-up. It's celebrity gossip done by, and for, Gens Y and Z, targeted specifically at young, black audiences.
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Scope

Americans have long shown that they’re relentless in their desire to get access to the skeletons in stars' closets, whether through tabloid magazines like People and US Weekly, gossip blogs – see Perez Hilton and Gawker – or celebrity news websites like TMZ and E! Online.