Wishbone: an app for digital debatesWith 41% of teens ‘addicted’ to their phones, mobile-first media is the new norm. Wishbone is a this-or-that voting app that blends lightweight entertainment with user-generated content to encourage Gen Zers to give their opinions on everything from their worst fears to their favourite foods.
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Scope
The 2016 presidential election is the first in which American Gen Zers will be allowed to vote. And while 26% of this generation don’t trust elected officials, half believe voting is important. [1] Perhaps this desire to have a say explains the popularity of the latest app to make it into the App Store’s top 20 social networks – Wishbone. [2]

Teens may not be keen on making a choice between Hillary, Bernie or Donald, but they’ve got plenty to say when it comes to less serious matters. McDonald’s or Burger King? LA or New York? Kylie or Kim? Wishbone is a this-or-that format voting app that blends lightweight entertainment with user-generated content to create a digital space in which teens can curate nuanced online identities.