The Flama: BuzzFeed for Latino Gen Yers

A new generation of Latino Gen Yers want lifestyle content that reflects who they are and how they live. Spanish-language broadcaster Univision is now looking to provide them with exactly that, launching The Flama to empower the Hispanic community and challenge cultural stereotypes.

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If you’ve ever wanted to know what it’s like to date a Hispanic woman or to understand who really hates who in Latin America, The Flama is the place to find out. The platform is Spanish-American broadcaster Univision’s answer to Buzzfeed, complete with video content, listicles and tongue-in-cheek articles specifically created for Latino audiences.