Matthew Brown is the owner of Echochamber, a London-based creative retail trend intelligence agency with a global reach. As a futurist and speaker, he has spent the last 20 years advising on retail shifts across the world.

Gen Y (born 1982-1996)

Global

Advertising

Communications

Getting Around

Technology

Clothing, footwear, and accessories

Automotive

Utilities

Apparel and department stores

Personal tech

63-inch AMOLED touchscreen, built-in camera, 70 apps', Engadget (September 2013)5. 'Nissan Nismo Watch', YouTube (September 2013)6. 'Galaxy Gear: Experts' views on Samsung's smartwatch', BBC News

'Nissan Introduces a Smart Watch. Seriously.', Mashable

'Wearing Thin', Contagious

'Samsung unveils Galaxy Gear smartwatch with 1.63-inch AMOLED touchscreen, built-in camera, 70 apps', Engadget

'Nissan Nismo Watch', YouTube

'Galaxy Gear: Experts' views on Samsung's smartwatch', BBC News

'Sony SmartWatch 2 gets re-announced, coming late September for €199', Phone Arena

'How Galaxy Gear stacks up to other smartwatches', CNN

A conduit between cars and phones, Nissan's stylish Nismo Smartwatch has a range of utilities beyond 'ordinary' smartphone capabilities. Will it cleanly slot into the 'internet of things'?

Watch this space: Nissan's connected car