The COVID-19 pandemic has forced the closure of schools and parks, and put an end to playdates and family gatherings. With implications for Gen Alphas expected to run far deeper than changes to daily routines, Canvas8 spoke to three experts to explore the effects of the crisis on children.

Given that the best thing people can do to flatten the COVID-19 curve is stay inside, interest in video gaming has understandably surged, becoming an essential activity to avoid boredom and maintain mental health. How has the pandemic changed the way Aussies view this escapist hobby?

Growing up in a digital world, Generation Alphas are more likely to opt to watch shows on Netflix than the BBC. Gen Alphas pursue content consumption through gaming and advocate for inclusive values across the media platforms they use. So how can brands look cool for the kids?

Move over, YouTube – TikTok is making waves with Gen Alphas across the globe. With social media increasingly a fact of life for children and young people, parents who are concerned about screen time are looking to brands to create limits and promote age-appropriate and educational content.