Growing up in a digital world, Generation Alphas are more likely to opt to watch shows on Netflix than the BBC. Gen Alphas pursue content consumption through gaming and advocate for inclusive values across the media platforms they use. So how can brands look cool for the kids?
Gen Alpha have never known a world without social media, and their online activity is beginning to play a large role in their IRL decisions. A global survey shows that the majority of this group want to buy products that they see their favourite YouTube or Instagram stars wearing or using.
They may only have been around since 2010, but members of Generation Alpha are already tech-savvy, socially conscious, and highly influential. What impact has having a Gen Yer for a parent had on these kids? How is technology shaping who they are? And what are they passionate about?
Created for young children with learning and communication difficulties, Something Special is wildly popular with Gen Alpha kids of all abilities. It not only provides entertainment and education but also helps to shape their views and expectations of inclusivity in the world around them.
PBS children’s show 'Molly of Denali' is being lauded for accurately representing Alaskan culture, helping to bridge gaps in cultural understanding and subvert negative stereotypes. As people demand more accurate media representation, brands can foster important conversations.