What do Gen Alphas think is cool?
3 Mar 2020
What do Gen Alphas think is cool?

Growing up in a digital world, Generation Alphas are more likely to opt to watch shows on Netflix than the BBC. Gen Alphas pursue content consumption through gaming and advocate for inclusive values across the media platforms they use. So how can brands look cool for the kids?

Helenor Gilmour

As director of insight at content company Beano Studios, Helenor Gilmour spends a lot of her time getting to know Generation Alpha, who are the children of Gen Zer moms.

David Kleeman

Strategist, analyst, author, speaker, connector — David Kleeman has led the children’s media industry in developing sustainable, child-friendly practices for more than 35 years. He began this work as president of the American Center for Children and Media and is now senior vice President of Global Trends for Dubit, a strategy and research consultancy and metaverse studio. David is advisory board chair to the international children’s TV festival Prix Jeunesse, and is also on the board of the Children’s Media Association and the Advisory Board of the Joan Ganz Cooney Center. He was a senior fellow of the Fred Rogers Center and board vice president of the National Association for Media Literacy Education.

Sandhya Nankani

Sandhya Nankani is the founder of Literary Safari, an award-winning studio based in NYC that designs and creates inclusive children's media.

Tim Slater

Tim Slater is a tech writer. With a history of working in start-up communications, he is especially interested in the sharing economy, retail, and fintech trends.